NEURA Robotics needed to introduce the 4NE1 Mini to the public during Hannover Messe 2026 — one of the biggest robotics trade shows in the world, packed with competitors chasing the same attention. The challenge: make a robot feel less like a machine, more like a character people want to follow.
Instead of a straightforward product reveal, we built a mystery-driven narrative: the robot "escapes" into the city of Hannover, spotted by strangers, teased through posters asking "Who has seen this robot?" — turning a trade show launch into a story people wanted to follow and share.
We shot and edited the campaign following the robot's journey through the city, paired with street-level poster placements and short-form content built specifically for Instagram and LinkedIn.
Rolled out across NEURA's social channels in the lead-up to and during Hannover Messe 2026, timed to build curiosity before the show and drive foot traffic to the booth.
