Product launch film
NEURA Robotics needed a film to launch MiPA, their new home robot, live on the main stage at OMR 2025 in Hamburg — one of the biggest tech and marketing events in Europe. The stakes were high: this wasn't a quiet social post, it was a hard deadline in front of a major industry audience.
On this project, our role shifted from production to creative direction and strategy. Instead of shooting it ourselves, we set the creative direction and briefed an outside production agency, FAUVE, and their crew. The core idea: most robot launches put the machine front and center — we flipped that. The human stays in focus, the robot supports from behind, reinforcing the message that MiPA exists to help people, not replace them.
Two days of intensive shooting in Switzerland with FAUVE's team, executing the creative direction we had defined. Our job was to make sure the vision held together across every scene, without being the ones holding the camera.
We oversaw post-production to meet a fixed, non-negotiable deadline: MiPA's launch on OMR 2025's main stage in Hamburg. That meant adapting formats specifically for large-screen, on-stage delivery — different technical demands than a standard social cut — and making sure everything was ready exactly when it needed to be.
Production : Allan wattier
Agence : FAUVE studios
Director : Florias Welch Gallay
DP : Luc Freymond
Gaffer : Marlan Berger
Client : NEURA Robotics
