The Home Robot
For the launch of MiPA Gen3, I was in charge of producing a commercial film. On this project, I worked with FAUVE, a creative agency based in Switzerland, and my friend, director Florias Gallay.
From the beginning, the idea was to bring together two worlds that seem very different, but are actually closely connected: technology and family life. We wanted to move away from a purely technical vision of the robot and place it in something more emotional and human.
MiPA is not just a home robot. It’s something that becomes part of your daily life. It helps with everyday tasks, saves time, and allows people to focus more on what really matters — spending time together. We approached it as a kind of quiet companion. Not something you constantly notice, but something that makes a real difference. Something useful, but also something you grow attached to.The film reflects that contrast: the precision of the machine and the warmth of the moments it creates.
Production : NEURA Robotic
Agence : FAUVE studios
Director : Florias Welch Gallay
DP : Luc Freymond
Gaffer : Marlan Berger
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